Before we recommend any marketing spend, it helps to understand where a business actually stands: what’s working, what’s costing money without a return, and where the real opportunities are.
We carry out a full audit of your marketing, website and online presence, and come back with a clear, honest picture of what’s working and what needs attention, before any decisions get made about where to invest.
What a business audit covers
- Your website. Speed, mobile experience, clarity, calls to action and whether it gives people a reason to get in touch.
- Search visibility. What you rank for, which pages Google shows, technical problems and what your competitors are doing better.
- Your Google Business Profile. Accuracy, categories, reviews, photos and how you show up on Google Maps.
- Paid advertising. Where the budget goes, what it brings in and whether tracking is set up correctly.
- Social media and content. What you’re posting, where, and whether it’s reaching the right people.
- Enquiry handling. How quickly enquiries get answered and followed up, and where leads get lost.
- Tracking and data. Whether you can actually see which marketing brings in customers.
What you get at the end
Not a 60-page report full of warnings. You get a clear summary of what’s working, what isn’t, and a short, prioritised list of what to do next, starting with the changes most likely to bring in more customers or save wasted spend. Some of it you may be able to fix yourself. For the rest, we’ll explain what’s involved.
Which audit do you need?
If you mainly want to know how you show up on Google, Maps and AI search, our free visibility audit is the place to start. If you want a deeper look at your search performance, read about what goes into a proper SEO audit. The business audit is the wider version, looking at your marketing and the way enquiries turn into customers, and it pairs naturally with a bottleneck analysis.
After the audit, the findings usually point to one or two areas first, whether that’s SEO, Google Ads, website improvements or better follow-up.
Frequently asked questions about business audits
Why audit before spending on marketing?
Because more spend on top of a problem usually makes the problem more expensive. If the website doesn’t convert or enquiries aren’t followed up, more ads won’t fix it.
Do I have to work with you after the audit?
No. The audit is useful on its own, and you can use the findings however you like.
How long does a business audit take?
It depends on the size of the business and how many channels you use. We’ll agree the scope and timing with you before we start.
Want to talk about a business audit for your business? Get in touch and we will put together a plan that fits.
