Google Ads cost in Ireland has two parts: the ad spend paid to Google and the management fee paid to the agency or specialist running the campaigns. Both matter. A high budget with poor tracking can be wasted quickly. A small budget with a strong offer, clean landing page, and careful search targeting can produce valuable enquiries.

Typical Google Ads costs in Ireland

For many Irish businesses, a realistic starting point looks like this:

• Small local campaign: €500 to €1,500 per month in ad spend.
• Established local or regional campaign: €1,500 to €4,000 per month in ad spend.
• Competitive Dublin or national campaign: €4,000+ per month depending on industry and lead value.
• Management fee: commonly €500 to €1,500+ per month, or included inside a wider growth retainer.

What affects Google Ads pricing?

The biggest factor is competition. If many businesses are bidding for the same searches, cost per click rises. The second factor is conversion. If the landing page is weak, the business pays for traffic but loses enquiries. That is why Google Ads and website conversion should be connected.

Google Ads works best when the campaign is focused on high-intent searches. For example, someone searching for a service in their local area is usually more valuable than someone browsing general information.

What should Google Ads management include?

• Search campaign structure around buyer intent.
• Keyword and negative keyword management.
• Ad copy testing.
• Landing page alignment.
• Conversion tracking for calls, forms, and important actions.
• Budget control and ongoing optimisation.
• Reporting that focuses on leads and revenue, not vanity metrics.

When Google Ads is a good choice

Google Ads is useful when a business wants enquiries faster than SEO alone can deliver. SEO builds long-term visibility, but ads can capture demand now. The best setup often combines Google Ads management, SEO, and conversion optimisation.

For established businesses, the question is not only what Google Ads costs. The real question is whether the campaign can bring profitable customers. If a new customer is worth €500, €1,000, or more, a well-managed campaign can make sense quickly.

How Astory Media approaches Google Ads

Astory Media focuses on enquiries, not just clicks. That means we look at the search terms, ad copy, landing pages, tracking, and follow-up journey. If the page does not convert, the ad budget has to work too hard.

We are a strong fit for businesses that want a monthly growth system. That can include Google Ads Agency Ireland support, website improvements, SEO pages, and content that builds trust before the customer contacts you.