Website cost in Ireland varies because a website can be anything from a simple brochure site to a full growth platform with service pages, landing pages, SEO structure, content, analytics, conversion tracking, and ongoing improvement.

The wrong question is usually, ‘How cheap can I get a website?’ The better question is, ‘What does this website need to do for the business?’ A website for an established business should explain the offer clearly, build trust, rank for relevant searches, and turn visitors into enquiries.

Typical website pricing in Ireland

Most serious business websites in Ireland fall into these practical ranges:

• Small brochure website: €1,500 to €3,500 for a clean basic site with core pages.
• Service business website: €3,500 to €8,000 for stronger structure, copy, service pages, local SEO, conversion sections, and contact forms.
• Growth-focused WordPress website: €6,000 to €15,000+ when strategy, SEO, content, tracking, and conversion are built properly.
• Monthly website and growth retainer: €1,000 to €3,500+ per month when the website is continuously improved alongside SEO, Google Ads, and content.

Why cheap websites become expensive

A cheap website often misses the parts that actually make money: offer positioning, page structure, buyer-intent copy, speed, mobile experience, analytics, tracking, and SEO foundations. The result is a site that exists, but does not generate enough calls or enquiries.

Many businesses come to us after trying the cheapest option first. The site may look acceptable at a glance, but it does not explain why the customer should choose them, the pages are not built around search intent, and the contact journey is weak.

What a business website should include

• A strong homepage that positions the business clearly.
• Service pages for each commercial offer.
• Location pages where local search matters.
• Proof sections with reviews, real work, examples, and outcomes.
• Clear calls to action across the site.
• A contact form that filters serious enquiries from weak leads.
• Analytics and conversion tracking.
• Internal links between blogs, services, case studies, and locations.

WordPress website design for growth

WordPress is still a strong choice for established businesses because it gives flexibility, ownership, SEO control, and room to grow. The website can start with the core pages and then expand into service pages, location pages, case studies, and blog content over time.

Astory Media builds website design around growth, not decoration. That means the website has to look premium, but it also needs to support search visibility, paid campaigns, and conversion.

When should you invest more?

You should invest more when your website is central to how customers judge you. If people search for your business, compare you with competitors, check your reviews, and then decide whether to call, the website is part of your sales process.

This is especially true for businesses in Dundalk, Dublin, and across Ireland that sell valuable services. A better website can improve trust, reduce friction, and turn more of the same traffic into enquiries.

If your current website is holding the business back, review Web Design Dundalk, Web Design Dublin, or book a strategy call.