TikTok has become a genuine channel for businesses reaching younger and increasingly broader audiences, not just a platform for trends. Done well, it can bring in enquiries at a lower cost than more saturated ad platforms.
We set up and manage TikTok ad campaigns, from targeting and creative through to tracking what’s actually converting, so your ad spend is going toward campaigns that bring in real leads.
Is TikTok advertising right for your business?
TikTok works best when your product or service is easy to show on video, and when your customers are the kind of people who scroll TikTok in the evening. Food, fitness, beauty, fashion, events, retail, trades with satisfying before-and-after work and local attractions often do well. If your customers are more likely to be searching Google for an urgent service, Google Ads is usually the better place to start, and we’ll tell you that honestly.
What our TikTok ads management covers
- Account and pixel setup, so TikTok can record visits, enquiries and sales from your ads.
- Audience targeting by location, age, interests and behaviour, including people in Dundalk, Louth or wherever you work.
- Creative that suits the platform. Short, vertical, natural-looking videos tend to work far better on TikTok than polished TV-style ads.
- Campaign testing, trying different hooks and videos to find what brings in results.
- Retargeting people who’ve watched your videos or visited your site.
- Clear reporting on cost per enquiry or sale, not just views.
Video that works on TikTok
The creative matters more on TikTok than almost anywhere else. People scroll fast, so the first second or two has to give them a reason to stop. Because we also do content and video production, we can film and edit videos for your ads ourselves, or help you make the most of footage you shoot on your phone.
TikTok alongside your other ads
TikTok rarely works best on its own. Many businesses use it to reach new people and build awareness, then use Meta Ads or retargeting to bring those people back when they’re ready to buy. With proper conversion tracking, you can see which platform is actually bringing in customers.
Frequently asked questions about TikTok ads
Do I need a TikTok account with lots of followers to run ads?
No. TikTok ads reach people whether they follow you or not. Having an active account helps, because people often check your profile after seeing an ad, but you don’t need a big following to start.
Is TikTok only for young people?
It started that way, but its audience has become much broader. Whether it suits your business depends on who your customers are, which we’ll look at before recommending it.
How much should I spend on TikTok ads?
It depends on your goals and your market. It’s usually best to start with a modest test budget, see what the results look like, and increase it only when the campaigns are bringing in enquiries or sales.
Want to talk about TikTok ads for your business? Get in touch and we will put together a plan that fits.
