Data on its own doesn’t tell you much. What matters is understanding what it means for your business, and using it to make better decisions about where to focus.
We set up and review analytics for your website and marketing, and explain it in plain English, so you know which channels bring in customers and where your money and time are best spent.
What good analytics answers
- Where are my website visitors coming from: Google, Maps, ads, social media or somewhere else?
- Which of those sources actually lead to calls, enquiries or sales?
- Which pages do people visit before they get in touch, and which do they leave from?
- Are my visitors mostly on mobile or desktop, and does the site work well for both?
- Is my marketing getting better or worse over time?
What we set up and review
- Google Analytics 4, set up properly, with the actions that matter to your business recorded as key events.
- Google Search Console, which shows the searches you appear for, your average position and which pages Google shows.
- Google Business Profile insights, including calls, direction requests and website clicks from your listing.
- Ad platform reporting from Google Ads, Meta Ads and others, tied back to real enquiries.
- Simple reports that show the numbers you actually need, without a wall of charts.
Using the data, not just collecting it
Analytics is only useful if it changes what you do. We use it to spot quick wins, like pages that appear in Google for searches they don’t fully cover yet, ads that spend money without bringing in enquiries or a contact page that people leave without getting in touch. That’s how we decide what to work on next in SEO, Google Ads and website improvements.
Analytics works hand in hand with conversion tracking. Tracking records each enquiry or sale, and analytics helps you understand the bigger picture around it.
Frequently asked questions about analytics
I already have Google Analytics. Do I need this?
Many sites have Google Analytics installed but not set up to record the things that matter, such as form submissions or calls. We can check your setup and fix what’s missing.
What’s the difference between Google Analytics and Search Console?
Google Analytics shows what people do once they’re on your website. Search Console shows how your site appears in Google search before anyone clicks, including the searches you show up for.
How often should I look at my analytics?
A monthly look at the key numbers is enough for most small businesses, with a closer look when you launch a campaign or change your website.
Want to talk about analytics for your business? Get in touch and we will put together a plan that fits.
